Hearing Aids.

It is, for me, hard to believe that a set of digital hearing aids, even if they are custom built, has more technology (and least of all if we are referring to the material involved) than a Computer/monitor/printer set, or a 60 inchesTV set or even an expensive digital Camera and yet its sale price is extremely high (an average of $3,000.00 for a set).
There are millions of people in this country (especially among the older) that are affected by impaired hearing and most of the time, because their insurance do not cover them or because they do not have the meanings for such a high cost, they have to accept to live within the limits of their handicap. I wish somebody could find the answer to this Industry (or perhaps Trade?) riddle.