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Discussion of Psychological Tests & Assessment
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vusi vuma
 Jun 2, 01 - 7:13 AM |
story telling in pyschology
Greetings from South Africa! I am very interested in the use of story telling as a way of unravelling consumer insights from a market research point of view. However, there is little information on story telling in the market research realm. I believe story telling is widely used in psychology, could someone give me pointers in terms of the situations in which it is used as well as books/articles/websites that I can access for further info. Thank you all Vusi |
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