Psychological Assessment
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vusi vuma

vusiv@mweb.co.za market research consultant


Jun 2, 01 - 7:13 AM
story telling in pyschology

Greetings from South Africa!


I am very interested in the use of story telling as a way of unravelling consumer insights from a market research point of view. However, there is little information on story telling in the market research realm. I believe story telling is widely used in psychology, could someone give me pointers in terms of the situations in which it is used as well as books/articles/websites that I can access for further info.




Thank you all




Vusi


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